SELLING LAND TAKES MORE THAN PUTTING IT ON THE MARKET.
Farms, ranches, recreational properties, development tracts, commercial land, and larger acreage require a different approach to pricing, positioning, and finding the right buyer.
LAND ISN’T A COMMODITY.
Two 50-acre properties five miles apart can have very different values and very different buyers. Road frontage, utilities, water, soils, improvements, floodplain, easements, development potential, wildlife, location, surrounding growth, and intended use all influence how land should be positioned.
The goal isn’t simply to put a price on acreage. It’s to understand what makes the property valuable, who is most likely to buy it, and how to reach those buyers.
HOW I APPROACH SELLING LAND
UNDERSTAND THE PROPERTY
Before recommending a price or marketing strategy, I look at the land itself. Access, utilities, water, improvements, restrictions, floodplain, surrounding uses, development potential, and other characteristics can materially affect both value and the buyer pool.
PRICE IT FOR THE MARKET
Land pricing requires more than multiplying acres by an average price per acre. I study comparable sales, competing listings, location, property characteristics, market activity, and the likely buyer to develop a pricing strategy designed for the current market.
POSITION IT FOR THE RIGHT BUYER
A recreational buyer evaluates land differently than a developer, investor, farmer, rancher, or commercial buyer. The marketing should reflect the property’s strongest use and the buyers most likely to recognize its value.
TAKE IT BEYOND THE MLS
I combine MLS exposure with land-focused marketing through David Norman Land Company, professional property presentation, drone imagery when appropriate, national land platforms, email marketing, direct outreach, and commercial marketing channels such as CREXI when the property calls for it.
EXPERIENCE ACROSS DIFFERENT TYPES OF LAND
FARM & RANCH | RECREATIONAL | DEVELOPMENT | COMMERCIAL | INVESTMENT | LARGE ACREAGE
WHAT HAPPENS WHEN WE TALK
It starts with a conversation about your property, your goals, and your timing. From there, I can research the property and the surrounding market and determine whether it makes sense to meet at the property and prepare a pricing and marketing recommendation.
There is no obligation to list simply because we discuss the property.
WHAT CLIENTS SAY
“David and Shane exemplified the utmost in professionalism and integrity from the beginning of their representation. They kept our Trustees informed at every stage of the transaction.”
Pastor Joe Gist, 1st United Methodist Church
THINKING ABOUT SELLING LAND?
Whether you’re ready to sell now or simply trying to understand where your property fits in today’s market, I’m happy to start with the property and the numbers.